SM i Kläppen is always about more than just competition runs and podium results. It’s where the Swedish snowboard and freeski community shows up — riders, friends, crews, organizers, and everyone who keeps the scene moving forward.

This year, Colourwear is celebrating that community with a limited “We Are All Stars” t-shirt, created together with Svensk Snowboard and Svensk Freeski.

A tribute to the people behind the scene

“We Are All Stars” is a simple message with a bigger meaning. The Swedish scene isn’t built by results alone — it’s built by everyone who shows up.

The riders pushing new tricks.
The friends cheering from the sidelines.
The volunteers running events.
The organizers making competitions happen.

Every session, every contest, and every season pushes the culture forward. And that’s what this piece represents.

Because in the end, we’re all part of the same community.

Limited merch — only during SM

The SSF x CLWR limited t-shirt will not be sold online. Instead, it will be given away during SM i Kläppen as part of the festivities surrounding the event.

If you’re on-site during the week, keep your eyes open. There will be chances to win the t-shirt throughout the event.

How to win

To get your hands on one of the tees:

• Follow @colourwearofficial, @svensksnowboard, and @svenskfreeski

• Keep an eye on Instagram and TikTok during the event week

• Look out for giveaways and announcements happening on-site

Winners will be able to pick up their limited merch directly at Kläppen.

See you in Kläppen

SM week is about progression, community, and celebrating Swedish snow culture together. Whether you’re competing, watching from the side of the park, or just here for the sessions — you’re part of it.

Because we are all stars.