Like a wise man once said, "With great design skills, comes great responsibility". Or at least it was something in that way. Nevertheless, we take great pride in the things we design, produce and drop for the people that like wear our products. It's for sure not a walk in the park, but we do our best to think of and tweak all the details in a way that you appreciate so that you can enjoy the time you spend with your crew. From first thought – to the last drop.
Mentality
Our design mentality is simple: "Design products with the crew, for the crew". A process that really begins where it matters the most and with the people that matter the most. Up in the mountains, parks, in the streets and with our crew is where we draw our inspiration. Every product is tested by real riders in real conditions—because gear should support the ride, not get in the way.
Functionality
Together with the riders, what nature throws our way and the input we get from the community we design our pieces. We keep a solid design system, but never let it box us in. Functions that you actually use and not over complicate things in an already complicated industry and world we make the things you'll love. From graffiti graphics to layered textures and bold compositions, we use visual design to inject energy and movement—without sacrificing function or clarity.
Durability
Crafting pieces that hold up during natures elements through quality materials.
Sustainability
Finding ways to produce the pieces in better ways.
Versatility
Creating gear that can be used in multiple kontexts and purposes.
Mobility
Enabling you to move freely with ease
Longevity
We are not fortune tellers, but we do our best in looking in to the future and predict how we should tackle each season. Fast fashion is defiantly not our scene. We try to design products that last through seasons, storms, and wipeouts. From thinking about the colours we use, to what technical features we choose, everything is intended to be able to stand the test of time where the materials are as sustainable as possible so that we can reduce our impact on the environment.
Selectivity
We’re not perfect, but we are for sure committed. From choosing better materials that lasts longer and wastes less, to picking the features that play a roll in the mountains or streets. We are quite picky when it comes to our stuff-down to the smallest of details. All so that when you put on your jacket or pants you'll feel satisfied and the product meets your expectations.
Inclusivity
We design for everyone who wants in. Snow-sports have not always been so inclusive, so we are on a mission to make the mountains more accessible through our clothing. Whether you’re linking your first turns or throwing tricks in the park, we’ve got you. Inclusive sizing, accessible price points, and no-ego energy, always.
Personality
At the end of the day you want to look good so that feel good and are able to ride good. Personality plays a big part in that, so we always add a bit of spice to our collections so that your are able to put your spin on how you rep our gear and have the flexibility to mix and match through different styles, colourways and sizes. No one rides like you, and your gear should reflect that.